I is verboten.

While pitching a potential client years ago as a solo PR guy (aka freelancer), he stopped me mid-sentence:  “You keep saying ‘we, as in we achieved this for our client’,…

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Buckets.

Figuratively, metal buckets hold thoughts, ideas and even details.  Sorting into those buckets is pretty much how I like to organize such things.  The buckets (even piles on your desk)…

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